Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Episodes
9 episodes
Hannah Perez - How SEEQ Went from TikTok to Target in 3 Years
On this episode, we’re joined by Hannah Perez, the Co-Founder and Brand Visionary behind SEEQ — the clear protein brand that’s pioneering one of the most refreshing (literally) new categories in sports nutrition.What starte...
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45:51
Douglas Raggio - What He Learned Reviewing 12,000 CPG Deals & Why 70% of Honey is Fake
On this episode, we’re joined by Douglas Raggio, the founder of Pass the Honey and author of So You Wanna: Start a Food or Beverage Business.Douglas spent a decade as an investor reviewing over 12,...
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39:34
Joe Rotondo & Drew DiSpirito - Smearcase, The World's 1st Frozen Cottage Cheese Brand
On this episode, we’re joined by Joe Rotondo and Drew DiSpirito, the co-founders of Smearcase — the world’s first frozen cottage cheese dessert, also known as FroCo.What started as a post-run craving turned into on...
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32:15
Victoria Foster - Accelerating R&D with AI and Selling Rivalz Snacks Into School Districts
On this episode, we’re joined by Victoria Foster, the Senior Director of Marketing at Rivalz™, a plant-based snack brand pioneering a new era of better-for-you salty snacks.Before joining Rivalz as the second employe...
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25:28
Ryan Provost - Reinventing Ready-to-Drink with Booz Box Cocktails
On this episode, we’re joined by Ryan Provost, the Co-Founder and CEO of Booz Box Cocktails, a boxed RTD cocktail brand disrupting the spirits industry with bold packaging, craft mixology, and a form factor nobody saw coming.<...
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31:46
Ana Kornegay – Building Sammy Hagar and Guy Fieri's Tequila Brand
On this episode, we’re joined by Ana Kornegay, the VP of Marketing at Santo Spirits, the premium tequila brand co-founded by Guy Fieri and Sammy Hagar.Before leading the charge at Santo, Ana spent over 15 years at Brown-Forman overseein...
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42:06
Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market
On this episode, we’re joined by Jennifer Barney, the founder of Barney Butter and one of the sharpest minds in CPG today.Jennifer launched Barney Butter back in 2006—well before almond butter went mainstream—and scaled it into a househo...
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41:12
Tiffany Chin – Building Snoop Dogg's Cannabis Empire
On this episode, we’re joined by Tiffany Chin, the CEO of Snoop Dogg's cannabs empire.Tiffany started her career in corporate retail and tech, but over the past decade she’s helped launch and scale some of the most iconic brands in the ...
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42:06
Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder
On this episode, we’re joined by Lex Evan, the Founder and CEO of Lexington Bakes. My audio isn't great so apologies in advance....Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic ...
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42:20