Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Episodes
20 episodes
Andrew Thomas - Rebranding a $400M Meat Snack Leader
On this episode, we’re joined by Andrew Thomas, VP of Marketing at Archer, the fast-growing meat snack brand formerly known as Country Archer. With a new name, bold new packaging, and a fresh retail strategy, Arche...
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44:18
Bryan Shelton - Bringing a CPG Mindset to a 100-Year Old Produce Brand
On this episode, we’re joined by Bryan Shelton, the VP of Sales & Marketing at Giorgio Fresh — the largest grower, shipper, distributor of fresh mushrooms.Before joining Giorgio, Bryan held senior sales roles at ...
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35:39
Ryan Gill - How to Win in Off-Premise Wine & Spirits Retail
On this episode, we’re joined by Ryan Gill, the Director of Marketing at Three Chord Bourbon, and a spirits industry veteran with deep roots in off-premise retail.Before joining the team at Three Chord, Ryan spent ov...
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55:09
Tara Foster - The COO Playbook for Scaling from Zero to Nine Figures
On this episode, we’re joined by Tara Foster, the COO of Evergreen (a better-for-you waffle brand), and the former COO of nutpods.Tara was part of the founding team at nutpods, where she helped scale the plant-based ...
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34:42
Will Nitze - $100M+ in Revenue With 9 Employees
On this episode, we’re joined by Will Nitze, the Founder and CEO of IQBAR, a functional nutrition brand pioneering “brain + body” fuel for the modern consumer.Launched in 2017, IQBAR is on track to hit $125M this yea...
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43:10
Jim Baudino - Breaking Down the Most Exciting Category in CPG
On this episode, we’re joined by Jim Baudino, the President of Iconic Tonics - a joint venture with Snoop Dogg - and Partner at Harmony Craft Beverages, an incubator focused on cannabis and hemp beverages.Jim ...
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42:40
Laura Morris - Bridging the Gap Between Korean Products and U.S. Consumers
On this episode, we’re joined by Laura Morris, VP of Marketing at Sempio Foods, Korea’s oldest registered food brand.Sempio was founded in 1946 on a simple promise: never sell a product the founder wouldn’t se...
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36:55
Tyler Mayoras - 15+ Years of CPG Private Equity Investing
On this episode, we’re joined by Tyler Mayoras, Managing Director at Manna Tree Partners.Tyler has spent over 15 years in private equity CPG, partnering with brands like Simple Mills, Health-Ade, New Primal...
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42:10
Ian Montgomery - $500B to Move the World to an Entirely Sustainable Packaging Supply Chain
On this episode, we’re joined by Ian Montgomery, a sustainable design strategist at EcoEnclose and the former founder of Guacamole Airplane, a studio known for pioneering some of the most creative and technical work in sustainable...
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41:14
Sam Rose - The Ice Cream Pouch that's Disrupting Freezer Aisles
On this episode, we’re joined by Sam Rose, the founder and CEO of RoseBud Ice Cream, a Denver-based brand crafting nostalgic, indulgent ice cream with unapologetically high standards.Sam launched RoseBud after years of self...
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36:25
Juan Nino - Building a 5,000+ Door Brand with 15 Family Members
On this episode, we’re joined by Juan Niño, the Director of Marketing at Artisan Tropic, a family-owned, better-for-you snack brand rooted in Colombian heritage and powered by plantains, cassava, and regenerative agricultur...
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36:53
Hannah Perez - How SEEQ Went From TikTok to Target in 3 Years
On this episode, we’re joined by Hannah Perez, the Co-Founder and Brand Visionary behind SEEQ — the clear protein brand that’s pioneering one of the most refreshing (literally) new categories in sports nutrition.What starte...
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45:51
Douglas Raggio - What He Learned Reviewing 12,000 CPG Deals & Why 70% of Honey is Fake
On this episode, we’re joined by Douglas Raggio, the founder of Pass the Honey and author of So You Wanna: Start a Food or Beverage Business.Douglas spent a decade as an investor reviewing over 12,...
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39:34
Joe Rotondo & Drew DiSpirito - Smearcase, The World's 1st Frozen Cottage Cheese Brand
On this episode, we’re joined by Joe Rotondo and Drew DiSpirito, the co-founders of Smearcase — the world’s first frozen cottage cheese dessert, also known as FroCo.What started as a post-run craving turned into on...
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32:15
Victoria Foster - Accelerating R&D with AI and Selling Rivalz Snacks Into School Districts
On this episode, we’re joined by Victoria Foster, the Senior Director of Marketing at Rivalz™, a plant-based snack brand pioneering a new era of better-for-you salty snacks.Before joining Rivalz as the second employe...
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25:28
Ryan Provost - Reinventing Ready-to-Drink with Booz Box Cocktails
On this episode, we’re joined by Ryan Provost, the Co-Founder and CEO of Booz Box Cocktails, a boxed RTD cocktail brand disrupting the spirits industry with bold packaging, craft mixology, and a form factor nobody saw coming.<...
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31:46
Ana Kornegay – Building Sammy Hagar and Guy Fieri's Tequila Brand
On this episode, we’re joined by Ana Kornegay, the VP of Marketing at Santo Spirits, the premium tequila brand co-founded by Guy Fieri and Sammy Hagar.Before leading the charge at Santo, Ana spent over 15 years at Brown-Forman overseein...
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42:06
Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market
On this episode, we’re joined by Jennifer Barney, the founder of Barney Butter and one of the sharpest minds in CPG today.Jennifer launched Barney Butter back in 2006—well before almond butter went mainstream—and scaled it into a househo...
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41:12
Tiffany Chin – Building Snoop Dogg's Cannabis Empire
On this episode, we’re joined by Tiffany Chin, the CEO of Snoop Dogg's cannabs empire.Tiffany started her career in corporate retail and tech, but over the past decade she’s helped launch and scale some of the most iconic brands in the ...
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42:06
Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder
On this episode, we’re joined by Lex Evan, the Founder and CEO of Lexington Bakes. My audio isn't great so apologies in advance....Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic ...
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42:20