Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Episodes
35 episodes
Shani Seidman - The Most Game-Changing Rebrand of 2024
On this episode, we’re joined by Shani Seidman, CMO at Kayco, the family-owned brand house behind Manischewitz, Kedem, Gefen, Heaven & Earth, Tuscanini and more. Shani takes us inside the Manischew...
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42:28
Kate Harvey - From Breaking News, to Breaking into Retail
On this episode, we’re joined by Kate Harvey, the co-founder and CEO of Bare Bones, a category-defining brand on a mission to make nourishment more accessible, flavorful, and functional. What started out in a sm...
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41:02
Kim McDermott - Egglife's Omnichannel Playbook
On this episode, we’re joined by Kim McDermott, Senior Brand Manager at Egglife Foods, the brand that’s redefining what low-carb, high-protein eating looks like by replacing flour with eggs. With amazing wraps, and the rece...
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31:41
Bryn Jones - 8 Restaurants and Millions in CPG Retail Sales
On this episode, we’re joined by Bryn Jones, the VP of Marketing & Retail at Huse Culinary, 123-year-old company with 8 restaurants in Indy and millions in CPG retail sales across the U.S.While most...
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49:05
Hank Watt - Securing a Deal on Shark Tank With a West African Berry
On this episode, we’re joined by Hank Watt, Co-founder of Nature’s Wild Berry, the miracle fruit brand that transforms sour and bitter foods into sweet, candy-like treats - without sugar or artificial sweeteners.
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23:53
Alex Witt - From the Battlefield to Bars
On this episode, we’re joined by Alex Witt, Co-founder and CEO of Battle Bars, a fast-growing, veteran-owned protein bar brand known for its Rice Krispie-like texture and nostalgic flavors. A Navy veteran...
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54:45
Brittney Cook - Building the Next Great Cookie Dough Brand
On this episode, we’re joined by Brittney Cook, the Co‑Founder and Chief Growth Officer of Something Sweet, a family‑run frozen cookie dough brand that’s redefining indulgence with clean ingredients and a heartfelt mission....
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29:28
Michael Marra - Designing Retail Stores to Maximize Revenue
On this episode, we’re joined by Michael Marra, the Co-Founder & Creative Director of Budder Creative, the agency behind modular fixture systems like Budder Groove™ and some of the most immersive dispensary retail space...
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36:00
Luke Montgomery-Smith - Reinventing Hydration (and Ditching the Bottles and Cans!)
On this episode, we’re joined by Luke Montgomery‑Smith, Co‑founder of Plink!, the effervescent hydration tablet brand that’s rethinking what it means to enjoy a drink without the waste of bottles or cans.Before launc...
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43:06
Mitesh Patel - Leading Creative Direction For 12 In-house Brands
On this episode, we’re joined by Mitesh Patel, the Senior Director of Creative & Design at High Tide Inc., one of Canada’s largest and most diversified cannabis companies. Mitesh oversees all creative across High Tide’s...
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24:32
Paulo Sobral - The Hemp Beverage Playbook
On this episode, we’re joined by Paulo Lacerda Sobral, the CEO of Lolli Soda - classic soda, remixed with cannabis. Lolli focuses on legacy flavors like Cherry Cola, Grape Soda, and Orange Soda.Paulo honed his beverage chop...
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37:17
Brandon Castaneda & Ben Amaya - $25M in Year 1 via TikTok Shop
On this episode, we’re joined by Brandon Castaneda, Co-founder and CEO of EZ Bombs - a breakout Hispanic food brand that went from zero to $20 million in just one year by turning traditional Mexican recipes into viral “bath...
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49:04
Kyle Peters - From Entrepreneur to Intrapreneur at Jack Link's
On this episode, we’re joined by Kyle Peters, the Senior Director of Emerging Brands at Jack Link’s, where he leads brand strategy, P&L, and innovation across a portfolio of growth-stage and incubation brands - includin...
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1:01:14
Chris Bauer - A Masterclass On Co-packers
On this episode, we’re joined by Chris Bauer, CFO at Catapult Commercialization Services, the product development and commercialization “fixer” for the CPG industry - from R&D and formulation to supply chain setup, manu...
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45:44
Sorosh Tavakoli - An Exited Tech Founder’s Second Act in CPG
On this episode we’re joined by serial entrepreneur, Sorosh Tavakoli, the Founder and CEO of Stockeld Dreamery, a bold food-tech brand reinventing cheese without animals, using fermentation and legumes (this ain’t yo...
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47:07
Andrew Thomas - Rebranding a $400M Meat Snack Leader
On this episode, we’re joined by Andrew Thomas, VP of Marketing at Archer, the fast-growing meat snack brand formerly known as Country Archer. With a new name, bold new packaging, and a fresh retail strategy, Arche...
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44:18
Bryan Shelton - Bringing a CPG Mindset to a 100-Year Old Produce Brand
On this episode, we’re joined by Bryan Shelton, the VP of Sales & Marketing at Giorgio Fresh — the largest grower, shipper, distributor of fresh mushrooms.Before joining Giorgio, Bryan held senior sales roles at ...
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35:39
Ryan Gill - How to Win in Off-Premise Wine & Spirits Retail
On this episode, we’re joined by Ryan Gill, the Director of Marketing at Three Chord Bourbon, and a spirits industry veteran with deep roots in off-premise retail.Before joining the team at Three Chord, Ryan spent ov...
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55:09
Tara Foster - The COO Playbook for Scaling from Zero to Nine Figures
On this episode, we’re joined by Tara Foster, the COO of Evergreen (a better-for-you waffle brand), and the former COO of nutpods.Tara was part of the founding team at nutpods, where she helped scale the plant-based ...
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34:42
Will Nitze - $100M+ in Revenue With 9 Employees
On this episode, we’re joined by Will Nitze, the Founder and CEO of IQBAR, a functional nutrition brand pioneering “brain + body” fuel for the modern consumer.Launched in 2017, IQBAR is on track to hit $125M this yea...
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43:10
Jim Baudino - Breaking Down the Most Exciting Category in CPG
On this episode, we’re joined by Jim Baudino, the President of Iconic Tonics - a joint venture with Snoop Dogg - and Partner at Harmony Craft Beverages, an incubator focused on cannabis and hemp beverages.Jim ...
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42:40
Laura Morris - Bridging the Gap Between Korean Products and U.S. Consumers
On this episode, we’re joined by Laura Morris, VP of Marketing at Sempio Foods, Korea’s oldest registered food brand.Sempio was founded in 1946 on a simple promise: never sell a product the founder wouldn’t se...
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36:55
Tyler Mayoras - 15+ Years of CPG Private Equity Investing
On this episode, we’re joined by Tyler Mayoras, Managing Director at Manna Tree Partners.Tyler has spent over 15 years in private equity CPG, partnering with brands like Simple Mills, Health-Ade, New Primal...
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42:10
Ian Montgomery - $500B to Move the World to an Entirely Sustainable Packaging Supply Chain
On this episode, we’re joined by Ian Montgomery, a sustainable design strategist at EcoEnclose and the former founder of Guacamole Airplane, a studio known for pioneering some of the most creative and technical work in sustainable...
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41:14