Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Podcasting since 2025 • 28 episodes
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Michael Marra - Designing Retail Stores to Maximize Revenue
On this episode, we’re joined by Michael Marra, the Co-Founder & Creative Director of Budder Creative, the agency behind modular fixture systems like Budder Groove™ and some of the most immersive dispensary retail space...
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36:00
Luke Montgomery-Smith - Reinventing Hydration (and Ditching the Bottles and Cans!)
On this episode, we’re joined by Luke Montgomery‑Smith, Co‑founder of Plink!, the effervescent hydration tablet brand that’s rethinking what it means to enjoy a drink without the waste of bottles or cans.Before launc...
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43:06
Mitesh Patel - Leading Creative Direction For 12 In-house Brands
On this episode, we’re joined by Mitesh Patel, the Senior Director of Creative & Design at High Tide Inc., one of Canada’s largest and most diversified cannabis companies. Mitesh oversees all creative across High Tide’s...
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24:32
