Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you.
Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Podcasting since 2025 • 3 episodes
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Jennifer Barney - Exiting One of the First Almond Butter Brands & Scaling CPG Brands in Today's Market
On this episode, we’re joined by Jennifer Barney, the founder of Barney Butter and one of the sharpest minds in CPG today.Jennifer launched Barney Butter back in 2006—well before almond butter went mainstream—and scaled it into a househo...
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Episode 3
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41:12
Tiffany Chin – Building Snoop Dogg's Cannabis Empire
On this episode, we’re joined by Tiffany Chin, the CEO of Snoop Dogg's cannabs empire.Tiffany started her career in corporate retail and tech, but over the past decade she’s helped launch and scale some of the most iconic brands in the ...
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Episode 2
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42:06
Lex Evan of Lexington Bakes – Building a Dessert Brand as a Solo Founder
On this episode, we’re joined by Lex Evan, the Founder and CEO of Lexington Bakes. My audio isn't great so apologies in advance....Lexington Bakes is a radically transparent dessert brand crafting nostalgic American treats with organic ...
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Episode 1
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42:20
