Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Podcasting since 2025 • 40 episodes
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Eli Bank - From a Capstone Project to Kroger
On this episode, we’re joined by Eli Bank, the Co-founder and COO of Absurd Snacks, a top-9-allergen-free, snack company that started as a senior capstone project at the University of Richmond and now sells in Who...
•
42:41
Mitch Jacobsen - The Energy Tea That Was Born Out Of A Friend's Near-Death Experience
On this episode, we’re joined by Mitch Jacobsen, P.Eng., Co-Founder & CEO of Rviita, a Calgary-based energy tea brand packaged in lightweight, resealable spouted pouches. Mitch went from petroleum engineer to beverage entreprene...
•
38:11
Nick Mallory - Leading Marketing for a 15-Brand Bev-Alc PE Portfolio
On this episode, we’re joined by Nick Mallory, VP of Marketing at Ackley Brands, the Pacific Northwest, family-owned beverage platform behind a growing portfolio of wine and beer brands (15 as of now).<...
•
49:15
