Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Podcasting since 2025 • 85 episodes
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Harry McKaig - How the Three-Tier System Became the Five-Tier System
On this episode, we're joined by Harry McKaig, CEO of Double Cross Vodka - the premium vodka brand distilled in the Tatras Mountains of Slovakia by an 11th-generation distilling family, and one of the few vodkas to ever sco...
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33:44
Tia Ellis - How to Pitch Retail Buyers and Win Purchase Orders
On this episode, we're joined by Tia Ellis, Founder of Wildflower Insight - the retail strategy and education company that teaches CPG founders how to pitch buyers and win purchase orders. Tia is a former broker...
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36:43
Hovik Azadkhanian - The #1 Selling Coffee at Sprouts Nationwide
On this episode, we're joined by Hovik Azadkhanian, CEO of Heirloom Coffee Roasters - the fastest-growing coffee brand in the natural channel and the first nationally available 100% regenerative organic certified specialty ...
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37:31
Cassie Maschoff - She Quit Google to Sell Pork Sausages With Her Sister
On this episode, we're joined by Cassie Maschhoff, Co-Founder of Lottie's Meats - the sister-owned, chef-crafted premium pork sausage brand. Cassie left a career in tech (including time at Google) to team...
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36:20
Mike Fransz - Red Bull, Regenerative Organic Tea, and 25 Years of Beverage Marketing
On this episode, we're joined by Mike Fransz, Director of Marketing at Nova Naturals - the naturals division of Novamex (the company behind Jarritos) that's home to C2O Pure Coconut Water and Steaz organic tea...
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