Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Podcasting since 2025 • 64 episodes
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Kristina Marino - Scaling Mr. Black, Kombrewcha and other BevAlc Leaders
On this episode, we’re joined by Kristina Marino, BevAlc consultant and marketing leader, who’s helped scale brands like Mr Black and Kombrewcha just to name a few. Kristina brings an operator’s lens to today’s bevalc reality: tou...
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28:54
Tyrel Johnson - The Ice Cream Upstart Taking Over the Freezer at Erewhon
On this episode, we’re joined by Tyrel Johnson, the Co-Founder & CEO of Natty Ice Cream, the high-protein, clean-label ice cream brand rapidly breaking into the frozen set. Tyrel and his brother Garrett turne...
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33:41
Courtney Shane - Turning around Windex, Tollhouse, and Nesquik
On this episode, we’re joined by Courtney Shane, Founder & CEO of Challenger Brand Group.Courtney led turnarounds for iconic brands like Windex, Tollhouse, and Windex and now brings big brand rigor to emerging, c...
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41:10
BJ McCaslin - Exiting to Vita Coco, the Functional Future
On this episode, we’re joined by BJ McCaslin, the Co-Founder & CEO of Holy! Water, the beverage brand pushing the boundaries of function, combining ketones, nootropics, functional mushrooms, and in some SKUs, THC. ...
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40:17
Chris Wendling - Transforming Carbone’s Restaurant Lore Into a Premier CPG Brand
On this episode, we’re joined by Chris Wendling, Executive Vice President of Marketing at Carbone Fine Food, the fast-growing brand translating the iconic Carbone restaurant experience into the grocery aisle. Since launchin...
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41:33
