Tiffany Chin – Building Snoop Dogg's Cannabis Empire

On this episode, we’re joined by Tiffany Chin, the CEO of Snoop Dogg's cannabs empire.

Tiffany started her career in corporate retail and tech, but over the past decade she’s helped launch and scale some of the most iconic brands in the space — from Leafs by Snoop to Death Row Cannabis and S.W.E.D., with products and retail locations spanning all across the U.S., Amsterdam, and beyond.

She’s structured some of the most influential licensing deals in cannabis, built brands that move product globally, and continues to shape the future of the category with a unique blend of operator-level rigor and cultural fluency.

In this episode, Tiffany breaks down the real playbook behind sustainable brand growth, what makes or breaks a licensing deal, and the power of Snoop's reach.

Episode Highlights:
🌍 Building a cross-border cannabis empire with Snoop Dogg
📦 From Death Row jars to Dogg Pounds vapes in Canada
🛠️ What makes a licensing deal actually work
🧃 Why beverages are the on-ramp for new cannabis consumers
🧠 How Tiffany thinks about AI’s future in cultivation
👀 What she looks for in partners, team members, and new hires
🎯 Advice for anyone trying to break into the industry

⏱️ Table of Contents
00:00 – Intro & Empire Overview
06:00 – How to Structure a Good Licensing Deal
14:00 – Regulated vs. Hemp Market
21:00 – DTC, Delivery, and the Future of Retail
24:00 – Beverages, Brand Strategy & Snoop’s Vision
30:00 – Building & Trusting Your Team
34:00 – AI, Growing, and Scaling Smart
38:00 – Real Talk: Advice for Newcomers

Links:
Follow Tiffany on LinkedIn – https://www.linkedin.com/in/tiffanyfiege/
Death Row Cannabis – https://www.deathrowcannabis.co/
SWED Retail - https://swedstores.com/?meadowQuery=
SWED DTC - https://swed.com/

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