Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Shelf Help: The Tactical CPG Podcast
Latest Episodes
How a Functional Ice Cube Brand Landed Sprouts and Wegmans | Belle Robinson, ROXII Supercube
On this episode, we're joined by Belle Robinson, Founder of ROXII Supercube - the functional wellness brand putting superfoods, collagen and electrolytes into nutrient-infused ice cubes that melt into whatever...
The First National Egg Brand To Stop Culling Male Chicks | Jasen Urena, NestFresh
On this episode, we're joined by Jasen Urena, Vice President at NestFresh, the humane egg brand that just became the first national brand in the US to move its entire retail lineup to in-ovo sexed Humanely Hatched eg...
Inside the Mass and Club Playbook | Jesse Arntson, Slate Milk
On this episode, we're joined by Jesse Arntson, Director of Sales, Mass & Club at SLATE Milk - the high protein, lactose-free shake and iced coffee brand.Jesse has spent close to two decades on the commercial sid...
Pitching a Single Ingredient Brand to Shark Tank Two Weeks Postpartum | Aviv & Michele Schor, HUNDY!
On this episode, we're joined by Aviv and Michelle Schor, Co-Founders of HUNDY! - the frozen fruit pop brand made from a single ingredient: 100% organic whole fruit.We dig into the R&D reality of a one-ingredient...
