Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Building Bone Broth RTD's and an M&A Legal Practice | Nick Foreste, marró and Reed Smith
On this episode, we're joined by Nick Foreste, Founder of marrō - the sparkling, fruit-flavored bone broth beverage built to be enjoyed cold, straight out of a can. Nick is also a partner at Reed Smith, where he co-c...
The Man Behind BIG Licensing Deals in CPG | Rhett Silverstein, Hegemon
On this episode, we're joined by Rhett Silverstein, Founder and President of Hegemon - the agency that represents manufacturers and brands on the licensee side of licensing deals, brand collaborations, and celebrity ...
Bootstrapping to $7M+ Profitably | Jackson Jones, Farm To Pet
On this episode, we're joined by Jackson Jones, Founder & CEO of Farm to Pet - the Chicago-made single-ingredient treat brand behind the 100% chicken breast Chicken Chip. Before Farm to Pet, Jackson s...
From Losing 90% of Retailers to a Top 10 Target Supplement | Hudson Davis-Ross, Plant People
On this episode, we're joined by Hudson Davis-Ross, Co-founder and CEO of Plant People - the functional wellness brand behind Wonder Gummies, the line of zero-sugar, vegan mushroom and botanical gummies sold at Whole...
Inside Teton Valley Brands' Trojan Horse Strategy | Matt Price, Teton Valley Brands
On this episode, we're joined by Matt Price, President & CEO of Teton Valley Brands - the Idaho chip company behind Real Idaho Potato Chips and Tallow & Stone.Matt took the CEO seat in 2024 after working alon...
